Meet the Founder

From Refinement to Revelation

Val Decena is the Founder and visionary behind LOOKLIVELUXE with Val Decena & Co.

She is a Certified Christian Life Coach specializing in personal branding, and a Marketing Consultant with a refined eye for beauty, depth, and divine alignment.

With an MBA in Marketing, over 12 years of entrepreneurial experience, and a career rooted in healthcare and pharma—Val focuses on online businesses or service-based providers in the medical aesthetics, fashion, beauty, lifestyle, and wellness industries. She brings both industry insight and Holy Spirit-led discernment to every client she serves.

From previously collaborating with iconic brands like Versace at The Mall at Millenia, consulting boutique founders, and high-level professionals, Val has recently shifted her focus to serve purpose-led businesses and understands how important it is to position brands with intention—without compromising identity.

“I chased luxury the world’s way—loud, curated, and rooted in performance. But after a season of conviction and quiet surrender, God gave me something better: a vision for modest luxury that reflects refinement, substance, and purpose.”

— Val

LOOKLIVELUXE was reborn not as a brand for validation, but as a collective for women ready to lead with faith, depth, and quiet confidence.

Val’s journey—from night shifts at the hospital blogging in 2012 as ‘The Pink Powder Room’, to becoming a refined woman of faith and founder of a multi-dimensional brand consultancy—is a testimony to what happens when purpose and positioning align.

She is deeply committed to helping women show up as who God called them to be: refined, confident, impactful, and set apart.

Her Credentials Include:

- Certified Christian Life Coach

- MBA with a focus in Marketing

- Certified in Personal Branding for Professionals

- Leadership training in coaching and development as a corporate People Leader

- Years of hands-on experience in every industry LOOKLIVELUXE serves

Val’s Unique Approach:

“I don’t just coach. I curate. I lead. I serve. And I collaborate with a team of creatives who believe in stewarding excellence through Kingdom-aligned branding.”

Through LOOKLIVELUXE, Val offers personal branding coaching as a core part of The Luxe Pathway and as an add-on to marketing consulting services for women walking in their calling to luxury business or the marketplace.

When you work with LOOKLIVELUXE, you’re not just partnering with Val—you’re partnering with a collective of esteemed experts who collaborate to bring every facet of your vision to life.

Because building a brand rooted in purpose doesn’t require you to do it alone.