Meet the Founder

From Refinement to Revelation

Val Decena is the Founder and visionary behind LOOKLIVELUXE with Val Decena & Co.

She is a Certified Christian Life Coach specializing in personal branding, and a Marketing Consultant with a refined eye for beauty, depth, and divine alignment.

With an MBA in Marketing, over 12 years of entrepreneurial experience, and a career rooted in healthcare and pharma—Val focuses on online businesses or service-based providers in the medical aesthetics, fashion, beauty, lifestyle, and wellness industries. She brings both industry insight and Holy Spirit-led discernment to every client she serves.

From previously collaborating with iconic brands like Versace at The Mall at Millenia, providing consulting to fashion boutique founders, and hosting events for high-level professionals, Val has recently shifted her focus to serve purpose-led businesses. She understands how important it is to position brands with intention—without compromising identity.

“I chased luxury the world’s way—loud, curated, and rooted in performance. But after a season of conviction and quiet surrender, God gave me something better: a vision for modest luxury that reflects refinement, substance, and purpose.”

— Val

LOOKLIVELUXE was reborn not as a brand for validation, but as a collective for women ready to lead with faith, depth, and quiet confidence.

Val’s journey—from night shifts as an RN at the hospital blogging in 2012 as ‘The Pink Powder Room’, to becoming a refined woman of faith, corporate professional and founder of a multi-dimensional brand consultancy is a testimony to what happens when purpose and positioning align.

She is deeply committed to helping women show up as who God called them to be: refined, confident, impactful, and set apart.

Her respective credentials Include:

• BSN in Nursing
• Certified Christian Life Coach
• MBA with a focus in Marketing
• Certified in Personal Branding for Professionals
• Leadership training in coaching and development as a corporate People Leader
• Years of hands-on experience in every industry LOOKLIVELUXE serves

Val’s Unique Approach:

“I don’t just coach. I curate. I lead. I serve. And I collaborate with a team of creatives who believe in stewarding excellence through Kingdom-aligned branding.”

Through LOOKLIVELUXE, Val offers personal branding coaching as a core part of The Luxe Pathway and as an add-on to marketing consulting services for women walking in their calling to luxury business or the marketplace.

When you work with LOOKLIVELUXE, you’re not just partnering with Val—you’re partnering with a collective of esteemed experts who collaborate to bring every facet of your vision to life.

Because building a brand rooted in purpose doesn’t require you to do it alone.