Discover what it truly means to

...live a life worthy of the calling you have received – Ephesians 4:1

Val Decena - Founder of LOOKLIVELUXE

Meet Val Decena & Co.

Val Decena is the Founder and visionary behind LOOKLIVELUXE with Val Decena & Co.

She is a Certified Christian Life Coach specializing in personal branding, and a Marketing Consultant with a refined eye for beauty, depth, and divine alignment.

“I don’t just coach. I curate. I lead. I serve. And I collaborate with a team of creatives who believe in stewarding excellence through Kingdom-aligned branding.” — Val

When you work with LOOKLIVELUXE, you’re not just partnering with Val—you’re partnering with a collective of esteemed experts who collaborate to bring every facet of your vision to life.

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OUR FOUNDER & CLIENTS AS FEATURED IN

Refined for such a time as this...

Are you a faith-driven woman who’s discovered her calling in business—yet knows it’s time to build or rebrand with intention, realign with your values, and reflect your worth in a way that speaks to both heaven and the high-end space?

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REFINEMENT THROUGH PERSONAL BRANDING

THE LUXE REFINER™ 12 Week Personal Brand Refinement Plan

A 12-week story-led brand refinement experience for women of faith who have walked through the fire or are currently being refined by it—ready to rise with a voice, brand, and presence that carries quiet power, reaches the affluent, and teaches the spiritually poor.

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Read some of our Client Love...

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Val’s services are truly top-notch. She has an incredible ability to take a client’s vision and bring it to life with precision and elegance. From the start, she understood exactly how to shape my brand in a way that reflected the luxury and elegance that align with me personally. She helped me gain clarity between my social media music page and my personal brand, allowing me to target my ideal audience with confidence and purpose...

Faithful Byrd - Author, Entrepreneur and Gospel Artist

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...What stood out the most was how she incorporated Christian values into the process, making our collaboration even more meaningful. Her professionalism, keen eye for detail, and actionable feedback made the experience seamless and transformative. For anyone struggling with rebranding or refining their brand—especially those who value both luxury and faith—I highly recommend Val. She has a gift for turning visions into reality and elevating brands to their fullest potential.

Faithful Byrd - Author, Entrepreneur and Gospel Artist

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Val and her team at LOOKLIVELUXE was [extremely] professional, punctual, and kept me on task. Her rebranding my company has increased traffic to my website and has made me stand out among the best competitors. Anything that I needed or thought that I need, Val and her associates were four steps ahead of my wants and needs. I highly recommend her to anyone who wants to rebrand their business or who is just starting out. [You're] in good hands.

Sherry McFadden - Beauty Entrepreneur

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All I have to say is, thank goodness for the LOOKLIVELUXE Social Media Audit! Going through the quarterly audit checklist helped expose critical vulnerabilities across all my social media platforms and how underutilized they truly are. As a result, I realized I have far too many missed opportunities for revenue gain. I now know what needs to be done but I do not have the time to do it on my own. I’m hiring asap!

Charnel Wright, PR & Former News Anchor

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It was a great decision to make LOOKLIVELUXE been the ones to manage my marketing needs and strategize for a Glam - Modern look for my brand which allows me to focus on growing my business. I am glad they care and value their customers. Well recommended!

Brenda Pamela - MUA, Beauty Entrepreneur

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It's a pleasure partnering with LOOKLIVELUXE to manage the social media strategy of my brand. Val and her team are extremely knowledgable of the current trends which allows me to focus on growing the business. They care about my brand and know how to position my products in a way that increases engagement and loyalty. Without their vision, my social media presence wouldn't be what it is today.

Nadege Lewis - Beauty & Wellness Entrepreneur

Peruse Behind The Luxe Blog

Blog Post

7 MIN. READ

Personal Branding Through Refinement: The New Standard of Modern Influence

In a world obsessed with visibility, hustle, and constant reinvention, refinement is the quiet revolution your personal brand has been waiting for.

At LOOKLIVELUXE™, we believe personal branding isn’t about creating a façade or chasing trends. It’s about becoming who God called you to be and letting your brand reflect that divine refinement.

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Personal Branding - Beauty and Identity

Blog Post

3 MIN. READ

The Modestly Luxe™ Movement: A Kingdom Redefinition of Luxury

Before there was refinement, there was a fire.

LOOKLIVELUXE began as a pursuit of redemption. After walking through betrayal, private conviction, and public shame, I built a brand the world would validate. One that was polished, profitable, but disconnected from purpose. Like many high-achieving women, I chased luxury as a form of self-worth. But beneath the aesthetic was a heart still longing for eternal identity.

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Blog Post

4 MIN. READ

5 Signs You’re Ready to Refine Your Personal Brand

Your personal brand is more than a logo, color palette, or curated feed—it’s the reflection of who you are becoming.

As a faith-driven woman in business, you’ve likely evolved. But if your brand hasn’t caught up, you might feel tension, misalignment, or even invisibility. These are not setbacks...they're signs. Signs that it’s time for refinement.

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Let's begin the work!

Frequently Asked Questions

FAQs

What is personal branding?

Personal branding is the process of defining and promoting what you stand for as an individual. It's about showcasing your unique skills, values, and personality to create a distinct image that sets you apart.

This involves aligning your actions, communication, and appearance with your personal and professional goals.

Why would a woman of faith need personal branding?

For a woman of faith, personal branding is a powerful tool to express her beliefs and values in a way that resonates with others. It helps her:


  1. Align with Purpose: By clearly defining her brand, she can align her actions and decisions with her faith and purpose.
  2. Stand Out: In a crowded world, a strong personal brand helps her stand out as a woman of God, attracting opportunities that align with her values.
  3. Build Trust: Consistency in her brand builds trust with others, as they see her living out her faith authentically.
  4. Impact Others: A well-defined personal brand allows her to inspire and influence others positively, serving as a role model in her community.
  5. Create Opportunities: By showcasing her true self, she opens doors to new opportunities that align with her calling and mission.


In essence, personal branding empowers a woman of faith to live out her beliefs boldly and make a meaningful impact in her industry and community.

What is the difference between coaching and consulting?

Coaching involves helping clients to develop their own solutions through questioning and reflection, while consulting usually involves providing expert advice, guidance and execution on certain deliverables.

How can I combine both services?

Fortunately, we have created a bespoke offer that combines both. You will receive faith-infused strategy with luxe-level branding. Additional, marketing add-on services. See which offer resonates most with you here.

How long are coaching sessions?

Our high-touch coaching sessions we offer can range from 4 weeks to 12 months. Experience personalized 1:1 coaching sessions that cater to your unique objectives and goals.

What if I don't get the desired results?

No client has failed to experience tangible results with our services. If unsatisfied, we can create a new plan, but the success relies heavily on your efforts.

What if I've already invested in branding? Why do it again?

Because your last brand told people what you do. This one will tell them who you are now and align with your current purpose and align with your intended audience for your new mission.

Will I reach high-level clients without watering down my faith?

Yes. In fact, your faith is your differentiator in the luxe market. We show you how to integrate your message without losing your integrity.

What if I don't know what I need?

We meet you where you are at and offer plans that can help you gain clarity and direction. Be sure to book a discovery call!