Discover What It Truly Means To...

live a life worthy of the calling you have received – Ephesians 4:1

At LOOKLIVELUXE™, we offer personal branding from the inside out for high-achieving Christian women who are emerging and established entrepreneurs, professionals, and leaders in the marketplace or ministry seeking to be seen and set apart with a faith-infused perspective. Our approach combines high-touch coaching, luxe-level design, and strategic marketing consulting for brand success.

Val Decena - Founder of LOOKLIVELUXE

MeetValerie & Co.

A corporate people leader in pharmaceuticals and a seasoned branding and marketing consultant, she brings over 12 years of expertise in image consulting, brand strategy, marketing, and leadership development.

As a certified Christian Life Coach, Valerie is also called to serve faith-driven women entrepreneurs, professionals, and leaders in the marketplace or ministry who are ready to refine their personal brand with clarity, purpose, and influence.

“I don’t just coach and consult. I curate. I lead. I serve. And I collaborate with a team of creatives who believe in stewarding excellence through faith-infused branding.” — Valerie

When you partner with LOOKLIVELUXE™, you’re not simply working with Valerie—you’re engaging a collective of esteemed experts who collaborate to bring every facet of your vision to life. Together, they transform ideas into influence, positioning brands with clarity, confidence, and Christ-centered refinement.

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OUR FOUNDER & CLIENTS AS FEATURED IN

How We Can Serve You

Empowering You to Be Spirit-Led, Seen, and Set Apart

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Refined For Such A Time As This...

Are you a faith-driven woman who’s discovered her calling —and ready to build or rebrand with intention, realign with your values, and reflect your worth in a way that speaks to both heaven and the high-end space?

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REFINEMENT THROUGH PERSONAL BRANDING

Becoming The Brand Audit

You’re Not Just Building a Brand—You’re Becoming It.

If you've been feeling misaligned or walking in confusion when it comes to your brand, it's time to invest in a strategic and spirit-led brand audit for women of faith ready to embody their calling, elevate their presence, and lead with purpose in business, corporate spaces, or ministry.

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Our Client Love Notes...

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Val’s services are truly top-notch. She has an incredible ability to take a client’s vision and bring it to life with precision and elegance. From the start, she understood exactly how to shape my brand in a way that reflected the luxury and elegance that align with me personally. She helped me gain clarity between my social media music page and my personal brand, allowing me to target my ideal audience with confidence and purpose...

Faithful Byrd - Author, Entrepreneur and Gospel Artist

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...What stood out the most was how she incorporated Christian values into the process, making our collaboration even more meaningful. Her professionalism, keen eye for detail, and actionable feedback made the experience seamless and transformative. For anyone struggling with rebranding or refining their brand—especially those who value both luxury and faith—I highly recommend Val. She has a gift for turning visions into reality and elevating brands to their fullest potential.

Faithful Byrd - Author, Entrepreneur and Gospel Artist

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Val and her team at LOOKLIVELUXE was [extremely] professional, punctual, and kept me on task. Her rebranding my company has increased traffic to my website and has made me stand out among the best competitors. Anything that I needed or thought that I need, Val and her associates were four steps ahead of my wants and needs. I highly recommend her to anyone who wants to rebrand their business or who is just starting out. [You're] in good hands.

Sherry McFadden - Beauty Entrepreneur

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All I have to say is, thank goodness for the LOOKLIVELUXE Social Media Audit! Going through the quarterly audit checklist helped expose critical vulnerabilities across all my social media platforms and how underutilized they truly are. As a result, I realized I have far too many missed opportunities for revenue gain. I now know what needs to be done but I do not have the time to do it on my own. I’m hiring asap!

Charnel Wright, PR & Former News Anchor

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It was a great decision to make LOOKLIVELUXE been the ones to manage my marketing needs and strategize for a Glam - Modern look for my brand which allows me to focus on growing my business. I am glad they care and value their customers. Well recommended!

Brenda Pamela - MUA, Beauty Entrepreneur

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It's a pleasure partnering with LOOKLIVELUXE to manage the social media strategy of my brand. Val and her team are extremely knowledgable of the current trends which allows me to focus on growing the business. They care about my brand and know how to position my products in a way that increases engagement and loyalty. Without their vision, my social media presence wouldn't be what it is today.

Nadege Lewis - Beauty & Wellness Entrepreneur

Peruse Our Latest Posts

BEHIND THE LUXE BLOG | Where Faith, Strategy and Storytelling Redefine Luxe

BLOG POST

6 MIN. READ

Founder Letter: A Return to My Name

The Return to My Name: Why I Am Stepping Fully Into Valerie

For most of my entrepreneurial life, people have called me Val. It was familiar, easy, and it fit the version of myself I was living in at the time. But over the past year, something in me began to shift — quietly at first, then unmistakably. It was a spiritual pull, a gentle but persistent invitation to return to the identity God authored for me long before I ever abbreviated myself.

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BLOG POST

7 MIN. READ

Called to Influence: Standing Firm in Faith Amid High-End Culture

Luxury. Fashion. Influence. These spaces can be dazzling, but they can also be dangerous if we forget who we are. For women of God, the question isn’t whether we can enter high-end culture—it’s how we stand firm while we’re there. We don’t strive to be in these places for recognition or status, but if God positions us there, it is for a reason: to share the Good News and to testify of His faithfulness.

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BLOG POST

6 MIN. READ

The Rhythm of Refinement: How I'm Reimagining Growth in 2025

Since 2024, I’ve shifted how I approach growth. I no longer chase trends or timelines. I refine my alignment to what God is asking of me. And this rhythm? It’s also a framework that is now woven into every client journey I guide.

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BLOG POST

6 MIN. READ

Why I Created The Luxe Within Workshop: From Misalignment to God-Aligned Purpose

For years, I chased success the world’s way...thinking that if I looked the part, earned enough, and built a brand that turned heads, I’d finally feel fulfilled. But even in the height of my accomplishments, I felt a quiet ache I couldn’t ignore. A misalignment I couldn’t shake through feeling a void. 

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BLOG POST

6 MIN. READ

Rebranding vs. Refinement: What Faith-Driven Women in Business Need to Know

As a Christian woman in business, there comes a moment where you feel the nudge: It’s time for something to shift. But is it a rebrand you're after or a deeper refinement?

In today’s marketplace, branding is everywhere. Logos, color palettes, Instagram grids. But for women of faith, building a brand is more than aesthetics...it’s about aligning your voice, values, and vision with what God is calling you to carry.

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BLOG POST

7 MIN. READ

Personal Branding Through Refinement: The New Standard of Modern Influence

In a world obsessed with visibility, hustle, and constant reinvention, refinement is the quiet revolution your personal brand has been waiting for.

At LOOKLIVELUXE™, we believe personal branding isn’t about creating a façade or chasing trends. It’s about becoming who God called you to be and letting your brand reflect that divine refinement.

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Let's Begin The Work!

Closer to alignment than you were yesterday

Every transformation begins with a single aligned step. By applying, you’ve positioned yourself one step closer to the clarity, structure, and elevation you’re seeking. The work begins when you’re ready.

APPLY TO WORK WITH US TODAY

Meet theNetwork

Our curated community of refined, high-achieving women of faith in business, career, and ministry building God-led legacies.

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Frequently Asked Questions

FAQs

What is personal branding?

Personal branding is the process of defining and promoting what you stand for as an individual. It's about showcasing your unique skills, values, and personality to create a distinct image that sets you apart.

This involves aligning your actions, communication, and appearance with your personal and professional goals.

Why would a woman of faith need personal branding?

For a woman of faith, personal branding is a powerful tool to express her beliefs and values in a way that resonates with others. It helps her:


  1. Align with Purpose: By clearly defining her brand, she can align her actions and decisions with her faith and purpose.
  2. Stand Out: In a crowded world, a strong personal brand helps her stand out as a woman of God, attracting opportunities that align with her values.
  3. Build Trust: Consistency in her brand builds trust with others, as they see her living out her faith authentically.
  4. Impact Others: A well-defined personal brand allows her to inspire and influence others positively, serving as a role model in her community.
  5. Create Opportunities: By showcasing her true self, she opens doors to new opportunities that align with her calling and mission.


In essence, personal branding empowers a woman of faith to live out her beliefs boldly and make a meaningful impact in her industry and community.

What is the difference between coaching and consulting?

Coaching involves helping clients to develop their own solutions through questioning and reflection, while consulting usually involves providing expert advice, guidance and execution on certain deliverables.

How can I combine both services?

Fortunately, we have created a bespoke offer that combines both. You will receive faith-infused strategy with luxe-level branding. Additional, marketing add-on services. See which offer resonates most with you here.

How long are coaching sessions?

Our high-touch coaching sessions we offer can range from 4 weeks to 12 months. Experience personalized 1:1 coaching sessions that cater to your unique objectives and goals.

What if I don't get the desired results?

No client has failed to experience tangible results with our services. If unsatisfied, we can create a new plan, but the success relies heavily on your efforts.

What if I've already invested in branding? Why do it again?

Because your last brand told people what you do. This one will tell them who you are now and align with your current purpose and align with your intended audience for your new mission.

Will I reach high-level clients without watering down my faith?

Yes. In fact, your faith is your differentiator in the luxe market. We show you how to integrate your message without losing your integrity.

What if I don't know what I need?

We meet you where you are at and offer plans that can help you gain clarity and direction. Be sure to book a discovery call!